How a women's outdoor apparel brand turned organic into a paid multiplier..
Where we started.
Paid social was working, but every dollar was reaching cold audiences. Without an organic presence, retargeting pools were thin and brand searches were flat.
What we actually did.
- 01
Restructured the Meta account for creative testing and tight audience segmentation.
- 02
Launched Google Ads from zero, focused on branded terms and high-intent product queries.
- 03
Built a consistent organic posting rhythm so the feed actually looked like a brand.
- 04
Used the organic audience to seed retargeting pools that outperformed cold by 3×.
- 05
Scaled spend month over month as the unit economics held.
Organic wasn't the strategy. It was the multiplier on the paid strategy.
What shipped.
Organic built the trust that made the ads convert. When the feed looked like a brand, the ads converted like one too — and retargeting against engaged organic audiences beat cold by 3×.