How a national kids' bike brand held 10× ROAS for seven months..
Where we started.
The account had stalled at 3× ROAS with rising CPMs and creative fatigue setting in. Spend was being throttled because the team couldn't tell which creative was actually carrying the program.
What we actually did.
- 01
Rebuilt Meta account structure around lookalike audiences and high-intent purchase signals.
- 02
Identified the product's true emotional hook — freedom, not specs — and rewrote the creative brief around it.
- 03
Shot every asset to test, not to win awards. Built a rotation cadence the algorithm could feed on.
- 04
Layered YouTube and short-form video to feed top-of-funnel demand into the existing Meta engine.
- 05
Unified Meta + Google reporting into one dashboard the brand could read in plain English.
We didn't shoot what looked nice. We shot what the algorithm could feed on.
What shipped.
A creative-first rebuild that gave the algorithm something to rotate. ROAS held above 10× for seven straight months because the creative engine kept producing winners — not because of a single hero ad.