THE FULL STACK RETAINER

Everything, handled.

Ads, creative, and organic — one team, one voice, one invoice.

Three services, one brain deciding what to run, what to shoot, and what to post. No agency handoffs. No coordination tax. No "let me check with the social team."

THE PROBLEM

Three vendors. Four conflicting strategies.

Most growing brands end up with a Meta agency, a creative studio, a social media manager, and a founder who spends every Thursday afternoon trying to get them to agree on anything. The ad creative doesn't match the organic feed. The landing pages don't match the ads. The email copy sounds like a fourth brand. Every dollar loses 20–30% of its value to the coordination tax.

The campaign budget isn't the problem. The number of people deciding what to do with it is.

Full Stack exists so that doesn't happen on your account.

WHAT'S INCLUDED

All three services, plus the things that only work when they're together.

PAID ADS

Normally $1,500–$3,500+ / month

  • Meta, Google, and MNTN campaign management
  • Weekly optimization + creative testing
  • Monthly dashboard + strategy call
  • Klaviyo email flows included
  • Ad spend tiered as in à la carte pricing
CREATIVE

Normally $1,500–$6,000 / month

  • Ad creative production (static + video)
  • Shot, edited, and delivered by the same team running the ads
  • 4–16 finished assets per month depending on tier
  • Brand kit maintained and evolving
ORGANIC

Normally $2,500–$5,500 / month

  • 12–30 finished social posts per month
  • Shot on location
  • Scheduling across your platforms
  • Community management + insights
PRICING

Three services, three tiers. One retainer.

Full Stack is priced at 15% below buying each pillar separately at the equivalent tier. The math is below. The tiers scale with your ad spend and production needs.

FOR BUSINESSES BELOW $10K/MO AD SPEND

Full Stack Starter

Ads Starter $1,500/mo
Creative Essentials $1,500/mo
Organic Local $2,500/mo
À la carte total $5,500/mo
$4,500 /mo

Save $1,000/month

  • 1 ad platform (Meta OR Google OR MNTN)
  • 4 creative assets per month
  • 1 shoot day + 12 social posts across 2 platforms
  • Unified monthly dashboard + strategy call
  • 3-month minimum
Book Starter
FOR BUSINESSES $30K+/MO AD SPEND

Full Stack Scale

Starts at the Growth baseline and scales custom.

Starts at $12,000 /mo
  • All ad platforms, daily optimization
  • 16+ creative assets per month + monthly shoot day
  • 2 shoot days + 30+ social posts + community management
  • Custom dashboard, weekly calls, dedicated Slack
  • 6-month minimum recommended
Let's talk

Setup fees: $1,500 Starter / $2,500 Growth / $3,500 Scale. Waived on 6-month commitments. 10% discount on the entire monthly fee for 6-month plans.

WHO IT'S FOR

Full Stack isn't for everyone. Here's when it makes sense.

FULL STACK FITS IF…

  • You're running ads and your creative looks like it came from a different brand than your website
  • Your social feed and your paid ads feel like two different companies
  • You're tired of managing three vendors (or three freelancers) and coordinating their work
  • Your business is at the stage where marketing coordination matters more than cost-cutting on any single channel
  • You're scaling ad spend and the existing creative supply can't keep up
  • You want one monthly invoice, one strategy, one point of contact

FULL STACK ISN'T THE RIGHT FIT IF…

  • You only need one service and the others aren't a priority — pick the individual pillar instead
  • You have strong in-house creative and just need ad management — stick with the Ads pillar
  • You have a great in-house social team and just need paid acquisition help — same
  • Your ad spend is below $3K/month — you're not ready for Full Stack yet, start with Ads Starter
  • You want to save money by doing some parts yourself — Full Stack's value is coordination, which breaks if any piece is outside our hands
CLIENT VOICE

What "handled" actually feels like.

David McAllister Executive Director / CEO, Laraway Youth & Family Services
I could not be more pleased with the products that they've produced for us.
FULL STACK QUESTIONS

Questions about the bundle.

Can I start with one service and upgrade to Full Stack later?

Yes, and most clients do. The majority of our Full Stack clients started on one pillar — usually Ads — and added Creative and Organic as the ad results made the case for investing in coordinated creative production. Upgrading mid-engagement is a 30-minute call and a new agreement; no rebuild required.

How is Full Stack different from a traditional 'full-service agency'?

Most full-service agencies have separate teams for ads, creative, and social — which means you still have the coordination problem, it's just happening inside one building instead of three. Full Stack is smaller by design. Your ads, creative, and organic are run by the same team making the same decisions, not three departments that report to one account manager.

Can I drop one pillar and keep the other two?

After the 3-month minimum, yes. You can drop down to any two-pillar combination for a custom price, or split back into individual pillars à la carte.

Why the 15% bundle discount specifically — why not more, why not less?

Because that's the actual cost savings. When we run ads, creative, and organic for the same client, we save roughly 15–20% of the effort that would otherwise go to cross-vendor coordination, duplicated onboarding, and redundant reporting. We pass most of that back to you as the bundle discount. We don't discount deeper because the work itself doesn't cost less — only the coordination does.

What if my ad spend grows mid-engagement?

The Ads portion of Full Stack uses the same tier structure as the à la carte Ads pillar, so as your spend crosses thresholds, the pricing recalibrates. Growth tier clients crossing $30K/month move to Scale pricing at their next renewal. No surprises — we flag it 30 days before the change.

Does Full Stack include Content Days?

No — Content Days are priced separately because they're a distinct production project, not an ongoing retainer service. That said, Full Stack clients who book Content Days get priority scheduling and a 10% discount on Production packages. Full Stack Growth and Scale clients get one half-day Local shoot per year included at no additional charge.

One retainer. One team. One voice.

A 30-minute call to see if Full Stack is the right fit — and if it's not, we'll tell you which pillar is.