What is the Minimum Amount of Contacts You Need to Build a Lookalike Audience of Shopify Purchasers?
In the digital sphere, Shopify has cemented its reputation as a go-to platform for eCommerce entrepreneurs. One of the primary challenges for these businesses is effectively reaching potential customers. Enter Facebook’s Lookalike Audiences. But a key question arises: What is the minimum amount of contacts needed to build a potent Lookalike Audience of Shopify purchasers? In this article, we’ll unravel the mystery.
Demystifying Lookalike Audiences
Firstly, let’s establish a foundational understanding. Facebook’s Lookalike Audiences enable businesses to target ads to a new audience similar to their existing customers. Instead of taking a shot in the dark, you’re using a refined, data-driven approach.
Now, while Facebook stipulates a baseline of 100 contacts to create a Lookalike Audience, experience suggests that a source list of at least 1,000 Shopify purchasers offers better precision and targeting efficacy. This sizable list provides ample data for the Facebook algorithm to analyze and generate a reliable lookalike group.
From Shopify to Facebook: Transitioning Your Data
Extracting Your .csv File from Shopify: Extracting customer data from Shopify is a straightforward process:
- Navigate to Customers from your Shopify admin dashboard.
- Click on Export.
- Define the segment of customers you wish to export.
- Ensure you’re opting for the “Simple CSV file” format.
- Click Export Customers and the file will be sent to your registered email.
Optimizing Your .csv File for Facebook: To facilitate seamless integration with Facebook, your .csv file should be orderly. The columns should be well-defined, capturing essential details like First Name, Last Name, Email, Phone Number, City, State/Province, and Country. These details improve the match rate when Facebook attempts to link the data with its user base.
Allocating Your Ad Spend: The Balance of Quality and Quantity
A larger Lookalike Audience list grants Facebook’s algorithm a comprehensive dataset, subsequently refining the targeting process. Therefore, if you possess an extensive list, it’s advantageous to allocate a heftier ad spend, ensuring you reach a broader segment of this carefully curated audience.
However, with a smaller list, caution is advised. Initial conservative spending allows you to evaluate performance metrics and fine-tune your approach, ensuring optimal ROI before scaling your ad budget.
The Art of Scaling: Why List Size Matters
Your Lookalike Audience, especially when targeting Shopify purchasers, isn’t a static entity. As your business grows and you accumulate more data, consistently updating and expanding your source list is imperative. A richer, more detailed list provides invaluable insights, enhancing your targeting precision and expanding your potential reach. This dynamic approach ensures you’re not just keeping pace with your competitors, but outmaneuvering them.
Crafting Success with Sculpted Media
Our journey at Sculpted Media has taken us across diverse digital landscapes, yet a consistent truth remains: Customization is key. Each Shopify business possesses unique attributes and challenges. Our expertise lies in molding strategies that resonate with your brand ethos and objectives.
From startups taking their initial steps in the vast eCommerce arena to seasoned brands aiming to further their market dominance, Sculpted Media’s tailored strategies ensure optimal results. Eager to elevate your advertising game? Engage with our team for a comprehensive audit, free of charge, and embark on a transformative paid ads journey with us. Simply fill out the form below and let’s pioneer success together.